MOST D2C BRANDS DON'T HAVE AN EMAIL PROBLEM. THEY HAVE A CUSTOMER MONETIZATION PROBLEM.
I'm Ibraheem, I build email systems that turn a brand's existing customers into predictable, recurring revenue.Abandoned cart, welcome, and post-purchase flows that connect first purchase to repeat purchase.
STOP MEASURING EMAIL.
START MEASURING CUSTOMER VALUE.
Most brands ask: how much revenue did email generate this month?The better question: how much lifetime value did our retention system create?One measures a channel. The other measures whether every customer is worth more over time... without spending another dollar on ads.
SEE THE WORK ITSELF
Below is some concepts projects ...
A full Klaviyo flow system designed for a real D2C beauty brand, built to demonstrate strategy and execution.This is unpaid demo work, not a client engagement.Welcome Sequence Merit BeautyMERIT
Welcome FlowObjective : Convert new subscribers into first-time customers.Flow Strategy: Signup → Incentive → Brand Education → Product Education → Urgency → Personal SupportTiming: Immediate → Day 2 → Day 3 → Day 4 → Day 5Primary Offer: 10% OFF WELCOME10Design DirectionMinimal/editorial / clean beauty
( click on the photo for better quality)
EMAIL 01 WELCOME : Convert the subscriber while their intent is highest. How the flow works: The subscriber receives this email immediately after signing up. The 10% offer is placed at the top because the welcome-flo
EMAIL 2 — BRAND PHILOSOPHY Build desire and differentiate MERIT ( the brand)
EMAIL 3 — PRODUCT EDUCATION: Help the subscriber understand how MERIT fits into their routine. This is where you move from:
EMAIL 4 — LAST CHANCE: Create urgency and convert people who haven't purchased.
EMAIL 5 — PERSONAL CHECK-IN: Create a personal pattern interrupt and remove purchase friction. The email-copy guide recommends text-based emails as pattern interrupts within graphic-heavy email programs and gives the medium-form structure as intro → body
The flow is designed around progressively moving a new subscriber from awareness → brand understanding → product consideration → urgency → personal support. Each email has one primary job while maintaining consistent MERIT branding and a persistent welcome
THE THREE FLOWS EVERY D2C BRAND NEEDS
✅ Abandoned Cart Sequence: 3 emails, 48 hours, recovers 15-20% of lost checkouts automatically.
✅ Welcome Sequence: 5 emails that turn new subscribers into first-time buyers, built around your brand voice and your customer's actual buying psychology.
✅ Post-Purchase Sequence: the flow most brands skip. Turns one-time buyers into repeat customers and increases lifetime value.
✅ Full Klaviyo Setup: flow architecture, triggers, segmentation, Shopify integration, done right the first time.
✅ Email Copywriting: every flow written for your specific brand and customer, never generic, never templated.
WHO THIS IS FOR?
BUILT FOR FOUNDER-RUN D2C BRANDS
Supplements, skincare, fitness, wellness, food & beverage, brands with real traffic and real customers, but no automated system turning that traffic into recurring revenue.